How Emotion Can Help Your Video Go Viral

You may be asking: What causes a video to go viral?

Answer: Our research has shown that the most successful viral videos evoke strong emotions such as awe, amusement, excitement, or anger. Psychologists call these, “high arousal” emotions. When a video gets you all fired up, you want to share it with everyone. Avoid emotions like contentment, sadness, or guilt as these leave viewers with weak impressions and less motivation to share your video with friends.

Learn more about going viral here at

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