Calvin Harris is a popular Scottish musician and producer. He has created several popular songs since the early 2000s and has become an iconic musician in the electronic and pop genres. His YouTube channel has over ten million subscribers.
He has become a mainstream artist over the years as his music has been featured in various television series and commercials. Calvin Harris’s latest music video for “This Is What You Came For” got over one billion views on youtube.
These are the reasons why.
1. He’s put out a significant amount of music.
Calvin Harris has produced a significant amount of hits over recent years. His music is very catchy, as it tends to target more mainstream crowds and young people. The music he produces tends to have an upbeat mood, which makes it likable. His own brand of electronic-pop music has been featured on Billboard charts, and he continuously creates popular music that has defined his own brand and label.
Below is an example of one of Calvin Harris’s most well-known music videos.
2. He focuses on marketing and branding.
Calvin Harris’s music is often featured in other media and with collabs from other famous celebrities or musicians. The music he produces is promoted in various avenues, such as social media, and is often featured in television or even YouTube commercials. His own brand and label have been distinguished from his own marketing.
Below is an example of a commercial featuring Calvin Harris’s music.
3. He collaborates with other artists frequently.
Calvin Harris, as mentioned above, does frequent collabs with other popular musicians. His music has far-reaching effects, as it is heard around the globe. He has collaborated with artists such as Ellie Goulding and Ne-Yo.
“This Is What You Came For” is no different, as it features popular artist Rihanna.
These are the reasons why Calvin Harris’s latest collab with Rihanna got over a billion views on YouTube. His music is often promoted in other media and is used in commercials and movies. His collaborations with other musicians have made his music very popular as well.
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Reshad Waziri is currently a student and follows various social media trends. He listens to mostly electronic music and trip-hop. His hobbies include playing basketball, photography, and reading.