How To Book Your Next Tour

If you’ve gotten to the point of starting a tour, congratulations! This will be one of the most rewarding experiences in your career. To make sure your schedule is packed with great venues, keep these booking strategies in mind.

Research The Venue: Don’t just request any night. Depending on the venue, some nights only feature DJ’s, while others won’t play live music at all. Find your band’s ideal night, and increase your chances for a spot.

Keep Your Pitch Simple: Bookers (also known as talent buyers) don’t need your life story. Use your history of crowded shows and smart promoting to convince them you can pack a house. If you can sell your band in a few sentences, filling out a tour schedule should be easy.

Start Out Small: Don’t set out for big cities just yet. Booking shows around one area is a great way to build a large fan base. Networking locally can also be beneficial for future gigs. With a good reputation, you’ll be playing full shows in the next largest city.

You can’t hit the road if your tour schedule is empty. Set your band up for success by following these important tips!

Learn how we’re helping artists make other tough decisions at Promolta.

Kathy Nguyen is a digital artist, aspiring entertainment professional, and lover of live music. You can find her tweeting her playlists, youtube-ing documentaries, and getting lost in your neighborhood.