Popular YouTubers Reveal Their Secrets To Success

Several YouTubers have achieved world-wide recognition through YouTube. Armed with effective strategies, they have built a large community of followers across the world. Read on to know what it takes to be successful on YouTube.

1. Research trending topics and competitors

Research is extremely vital for YouTube success. Sunny Lenarduzzi posts social media and video marketing tutorials to her channel. She has over 34,000 subscribers and has received over 2 million views. She told Entrepreneur magazine that research is vital to long-term success on YouTube. “Do your research before you hit record! Make sure that you’re paying attention to questions people ask you, looking at popular topics in your niche and studying channels with a similar target audience. Doing research upfront will guarantee results in the long term, and it will increase the return on investment on your video content,” she said.

2. Pay attention to YouTube Analytics to attract sponsors

YouTube Analytics provides a wide range of reports to measure your performance. It is extremely important to know how your channel is doing before pitching to advertisers. YouTuber, Jay Piecha told Entrepreneur, “First, be clear on what it is you have to offer them (brands and sponsors). Become familiar with YouTube analytics, and know your statistics, so you can confidently send them a proposal with details on what they can expect from you and your audience such as views, watch time, demographic, etc.” Jay Piecha posts unboxing vides of toys, vinyl figures and memorabilia to his channel, Unboxing Rocks. His channel has over 5700 subscribers and is quickly gaining popularity. 

3. Maintain a consistent uploading schedule to build viewers’ trust

Consistency is the foundation to building a long-term relationship with your community. It enables you to build anticipation for your videos and earn your viewers’ trust. “I always say to make content that you would want to watch. Be yourself, and be consistent! Making videos on a schedule really is a huge way to keep people coming back for more. At the end of the day, if you like your content, you will feel good about what you are doing,” Sarah Sterling told Justin Dennis from Make Use Of. With over 41,000 subscribers and 3 million views, Sarah’s channel, imSarahSnitch is a hit among the audience.

4. Focus on a niche audience

Narrowing your focus to a niche audience can improve your videos’ ROI. A lack of focus can stunt the growth of your channel. Define who your videos benefit the most, to create content that resonates with that audience. Sunny Lenarduzzi attributes her YouTube success to a focused and engaged target audience. She told Entrepreneur, “In order to grow a thriving community, you want to attract an audience of highly engaged viewers. That’s why I recommend focusing on one niche and really owning that space, because then you’ll attract a niche audience that will become your greatest brand ambassadors.”

5. Create original content

Over 500 hours of video is uploaded to YouTube every minute. It is an extremely crowded platform. Therefore, you need to create compelling and original content to get ahead of the curve. Street Light is an international recording artist with a highly successful presence on YouTube. His channel has over 36,000 subscribers and 10 million views. According to him, original content is what helps you stand out from the crowd. “Originality is important, but being yourself and don’t just follow a trend.  If you do, it just adds you to the crowd. If you are the needle in a haystack, it’s difficult to stand out.  You should focus on originality and create something that will make you stand out,” he told ReelSEO

6. Interact with your audience

Interaction is key to building a community of followers on YouTube. Interacting with fans via comments, social media posts and meet ups is essential for YouTube success. Millions of people watch Bethany Mota’s beauty and style videos. She attributes her success to regular interaction with her fans. “I’ve always tried my hardest to make great content for my audience to watch, and I also love connecting with them. I don’t just post a video and then get offline. After uploading, I love to respond to comments, tweets, and messages about the video. Interacting with my viewers is very important to me,” she told ELLE

7. Create relatable content

Honesty and relatability form the foundations of success on YouTube. Content relevance is extremely essential to attract, retain and engage the audience. Bethany Mota told the Wall Street Journal that personal videos were a huge hit among her fans. “The audience just likes seeing a lot of personal videos. So sometimes I spend five to six days working on a video that’s a fashion-theme video but that doesn’t get as much hits as a tour of my room. I think it comes down to the audience wanting someone they can relate to and connect with. The best way to do it is with personal videos. I never paid a lot of attention to views. I just kind of do what the audience wants to see which I balance it out with is to take. Mixing those together is the perfect combination,” she said. 

Lilly Singh, better known as Superwoman, prioritizes relatable content over quality production. “I literally walk around my house thinking, ‘OK, what happened in my day?’ Because the number one thing I want my videos to be is relatable. That is a priority above the coloring, production, angle and whatever. Half of my videos are out of focus! (laughs) I know this, but I want them to watch my video and think, ‘This happened to me and I can relate to this’” she told MTV

8. Collaborate with other YouTubers

Collaborations are a great way to reach new viewers and grow your YouTube audience. Popular YouTubers use collaborations as way to enhance visibility for their channel. “It’s (YouTube) a huge community, so we all make videos together or separately, but we all support each other,” Zoe Sugg told Think With Google. The British YouTube star’s channel, Zoella, has over 10 million subscribers. She even authored a best-selling book called Girl Online. She has created collabs with other popular YouTubers such as Alfie Deyes, Casper Lee, Thatcher Joe and Tanya Burr. 

YouTube is a storehouse of talent and creativity. It is also extremely crowded and competitive. Emulate the above valuable tips given by famous YouTubers to scale success.

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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.

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