Successful YouTubers all have at least one thing in common: they bond with their viewers. If an aspiring YouTuber decides not to interact with their viewers, they probably won’t get very far. The loyalty of a fan base is what makes YouTube channels successful.
The sooner you realize that, the sooner your channel can be a big hit! Here are three ways YouTubers bond with their viewers:
1. Rely on social media.
This may seem like the most obvious choice but it really makes all the difference! YouTubers can share parts of their daily life on social media when they are not publishing a video. Twitter is a great way to have genuine conversations with viewers, or just have a good laugh. You can also ask for your viewers’ opinions on things like “What should I buy for lunch?” It’s the simple things that can make them feel more involved!
2. Have giveaways to show how much you appreciate fan support.
Remember, without viewers and a fan base, a YouTube channels remain a hobby and don’t evolve into a career. So what better way to acknowledge your viewers’ support than a giveaway! A lot of accomplished YouTubers have giveaways for several reasons. Sometimes they reach a goal, like one million subscribers, or sometimes they are in the giving mood.
Your giveaway prize could be anything; as long as it’s something that is from the heart. This is an amazing way to give a lucky viewer a special treat and your viewers will appreciate your generosity.
3. Have meet-ups in real life.
Perhaps the only thing better than interacting with viewers online, is meeting them in reality. So many YouTubers hold meetups for a chance to meet the people that made their channel a brand. When having a meet-up, YouTubers are able to put a screen name to a face. If you have a meet-up, you will be able to interact with viewers as if you’re already best friends. When it comes to location and the amount of people, meet-ups can sometimes be tricky. Remember to always put you and your viewers’ safety first.
Interacting with fans goes way past commenting back to them under a video. Social media platforms like Twitter and Instagram take communicating online to the next level. If you want to show your viewers how much you appreciate them, create a giveaway! If you want to know your viewers even more, organize a meetup! Whichever way you choose to bond, your viewers will always appreciate it.
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Maria Kristina Lander is Bay Area born and raised. She loves napping with her dog and taking long walks to her favorite ramen place. One day she hopes to be a reporter that will not only give you information, but also perspective.
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