Keywords can help you unlock higher YouTube search rankings. By incorporating these important words and phrases into your SEO plan, you can optimize the videos you upload to appear in search results for more viewers more frequently.
Here are the steps that you can take to choose the best keywords to boost your channel’s SEO.
1. Determine which content niche your channel fits into best.
Comedy, beauty, gaming tutorials- YouTube has it all. There are millions of hours of online video content to enjoy. This is great for viewers, but it can also be a challenge for content creators. Rather than uploading videos like taking shots in the dark, you should specialize your content to appeal to an audience that’s already there.
Decide which niche your channel fits in best. If you upload sketches and parodies, then you’ve got the makings of a great comedy channel. If you do makeup tutorials and shopping hauls, then beauty is the name of your game. If you do a little bit of everything, then you can call yourself a lifestyle channel.
In order to find where your channel fits, compare your content to what other major creators are making. Gaming, for example, is one of the largest and most diverse video styles.
2. Look at the titles and descriptions of popular videos in your niche.
Once you’ve determined what niche your content fits in best, it’s time to start doing your research. In order to be the best in this niche, you’re going to have to study under the best.
Though you probably won’t be able to call up the biggest YouTubers for help just yet, nothing can stop you from examining their content with a fine-toothed comb. Look at both their recent videos and their most popular videos. Make a list of the words that appear most frequently. These are the keywords that these channels are using.
Going back to gaming from the previous example, you might look at Markiplier’s channel. His most popular video is the first installment of his Five Nights At Freddy’s series. Potential keywords in his title and description include “scary,” “horror,” and, of course, “games.”
3. Write a channel summary that can go in the description of every new video you upload.
Your video description is the best place to incorporate your keywords. You can only fit a few keywords in the title or tags, but the description gives you plenty of room to work.
Write a short channel summary incorporating as many of your keywords as possible. Make it general enough that it can go under any video but specific enough that it will help viewers who already enjoy similar content find yours.
Lifestyle vloggers Niki and Gabi include a channel description under each video. It says, “We’re twin sisters who are different with opposite fashion and styles, but we come together to make videos like beauty, lifestyle, twin swaps, style swaps, fashion, comedy, types of girls, shopping videos, music, and more!”
Finding the right keywords will help you find the right audience. Follow these tips to get your videos ranking higher in the YouTube search results.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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