Facebook has 1.59 billion active monthly users. It provides a perfect platform to spread word about your YouTube videos. Thus, use effective strategies to promote your YouTube channel on Facebook organically.
Below are 5 ways to boost your Facebook posts organically:
1. Use Facebook Insights
Facebook Insights is an analytics platform that enables users to measure the performance of their posts. Facebook Insights provides information on the following sub-categories:
- Likes reveal the number of people who have liked your page.
- Reach shows how many people have seen your posts. You can also measure engagement based on the number of likes, shares and comments.
- Visits provides an insight into the pages visited (such as timeline, about tab, likes tab, etc.,).
- Posts scrutinise content based on post type, reach, time of day, targeting and engagement.
- People reveals the demographics of your fans based on gender, language and location.
Extract vital information from Facebook Insights to create content that audience love. You can determine what posts are receiving more engagement through Insights. Create more content on topics that your fans find relatable to improve the reach of Facebook posts organically.
2. Post content at the right time
Research shows that the best time to post on Facebook is early morning and nighttime. However, to ensure maximum reach, post content when your fans are active online. Use Facebook Insights to determine when your fans are online and post at those times. Additionally, try posting in off-peak hours. Your chances of appearing in the news feed increase as other pages wouldn’t be posting updates at the time.
You can also post on weekends to get better engagement on your posts. Weekends are when most people are free to frequent their Facebook accounts. Additionally, most brands don’t post many updates during the weekend. Thus, you will not encounter stiff competition in the news feed. If you are posting content during the weekend, focus on fun-filled topics.
3. Post content frequently
To reach more people when they are online, you need to post frequently. However, avoid posting the same YouTube video multiple times day. Choose quality over quantity. You will lose followers if the content you post is redundant. Instead, post interesting articles, tweets and images around topics related to your video. Maintain a gap of atleast two hours between posts. You will be able to reach different audiences throughout the day.
4. Use call-to-action in your Facebook posts
Determine what you want to achieve through your post. Do you want to start a discussion around a topic related to your video? Do you want more people to visit your YouTube channel? Do you want fans to share your video? Use clear call-to-action to get followers to perform the desired task.
Encourage fans to turn on notifications for your Facebook page by using strong call-to-action. This way, they will receive a notification every time you post something new on the page. Thus, maximising the reach of your posts.
Notice the call-to-action in the below post by ||Superwoman||
5. Target your organic posts
Facebook allows page admins, with over 100 fans, to target a post to the desired audience demographics. To do this, you will have to enable targeting in your Facebook Page settings. Facebook offers categories such as Gender, Relationship Status, Educational Status, Age, Location, Language, Interests and Post End Date for targeting your post. Choose one or more parameters based on your goals.
Send out a bunch of targeted posts using different parameters. Use Facebook Insights to determine the targeting parameters that are performing well on Facebook. The goal is to experiment with a variety of parameters to improve your posts’ engagement.
In conclusion, there are several ways to enhance the reach of your posts, without spending on ads. Follow the above tips to promote your Facebook posts organically.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.