One of the best things about YouTube is the diversity of content it offers viewers. As a creator, you’re making a career out of uploading videos that appeal to a niche audience. However, the downside to having so many different creators on the platform is that not everyone’s channel can grow at the same rate. Rather than comparing yourself to other creators, focus on what you need to do to keep your own channel growing.
Here are five tips to help you stay at the top of your YouTube game.
1. Learn the basics of SEO.
Search Engine Optimization helps more potential viewers find your content. Basically, by choosing a few specific keywords to describe your content, you can strategically title your videos to rank higher in both the YouTube and Google search results.
Videos like this one can teach you the basics of SEO for your YouTube videos.
2. Stick to a strict upload schedule.
One thing YouTube’s ranking algorithm likes is consistency. When you upload on a strict schedule, you help all of your videos reach more viewers as recommendations. Better yet, an upload schedule will also help keep your view count consistent from video to video.
Before deciding which days work best for you to upload, create a production schedule to plan and film the video itself.
3. Create a social media marketing plan.
Social media enables you to promote your videos to all kinds of potential viewers. Have a specific plan of action for every platform, including Twitter, Instagram, and Facebook. Think about how to best connect with your audience on every social media outlet you use.
For more information on creating a social media marketing plan, check out this video.
4. Work on improving your watch time.
Watch time is another key component of the YouTube algorithm. How long your viewers keep watching a video is just as important as how many people press play. Experiment with different video lengths to see how long your audience is willing to stick around.
Learn more about watch time in the video below.
5. Know your demographic.
Your demographic summarizes the average age, gender, and location of your viewers. Knowing these details will enable you to create videos that appeal to your specific audience more. You can find information about your demographic in your video analytics.
Check out this tutorial on growing your channel with your viewer demographic information.
By planning ahead, you can put yourself one step ahead of other creators. Learn all you can and follow these tips to get ahead on YouTube.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.