Soulja Boy is said to have linked hip-hop music and the Internet era. He was arguably the first rapper to become viral online with his song “Crank That” in 2007. Although this was when YouTube and social media were first becoming popular, his techniques to becoming an Internet sensation can still be applied today.
Here are some of Soulja Boy’s genius techniques to becoming one of the most viral musicians online.
1. Make up a dance for your songs.
One of the easiest things to do to promote your song is to make up a dance to it. It becomes a double-feature for viewers by being a catchy song and a funny dance. Round up your friends and create a dance to your song.
2. Create an endless connection between profiles.
In order to keep people interested in you, link every social media account to each other. No matter which profile viewers are looking at, they will always be able to click onto another one of your profiles, ultimately leading them to YouTube. This generation of traffic to your YouTube channel will really pay off.
3. Allow viewers to download songs.
At Soulja Boy’s peak, he offered his songs as ringtones which generated major popularity. Nowadays, simply offer viewers a way to download your song for free. They will not hesitate at the opportunity to listen to your song whenever they want and it will only make them like you more.
4. Cross promote.
Grouping everything together, Soulja Boy found ways to have each of his platforms promote the other. His music led fans to the instructional dance videos then to downloading ringtones. Create a never ending circuit between your projects. Much like your social media accounts, make each project promote another.
5. Keep up the momentum.
Following the success of “Crank That”, Soulja Boy released another hit song “Kiss Me Thru the Phone”. This song spiraled off the already established popularity and added to his extreme success with ringtones. Once some of your work catches attention, keep putting more out there.
Soulja Boy’s method to becoming viral in 2007 is timeless. Incorporate these tips in your video promotion technique for a shot at becoming the next big thing.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.