Instagram is a super popular app – especially among musicians. Don’t let your account get dusty. If you’re serious about getting your music out there, Instagram is a great tool to use. By using it strategically, you can build your fanbase, network with other artists, and promote your music. Here are four ways to promote your music with Instagram.
Build Hype Around New Releases
Some of your Instagram followers might not be up to date with your YouTube channel. Therefore, it’s a good idea to post sneak previews, screenshots, and trailers for your new music video. Same goes for albums or concerts. When you’re about to release something, get people excited with sneak previews.
Make Video Collages
Because Instagram is such a popular app, there are tons of photo/video apps that have tools made especially for it. Many of these tools let you combine both photos and videos into one post. This means you can have a clip of your band playing while a photo of your rockin’ fans is placed right next to it. Experiment with your combinations like putting together album photos and recordings.
Study What Your Followers Like
If you’re curious, Instagram lets you peek at what your followers are currently “liking”. This can be useful if there seems to be a trend among them, such as an affinity for a certain band, festival, or genre. Use this to your advantage by hashtagging or making relevant posts related to what’s popular.
Show Some Love To Related Users
Other users in your genre, or any other fellow musicians, need your support. Why not show some encouragement by leaving positive comments on their posts. Bring some good vibes to the music community and they might check out your music. The important thing is to be genuine and NEVER spam. Nothing turns off musicians more than someone who only comments with “hey cool song, check mine out”.
Go forth and prosper with your newfound knowledge. Make the most of your Instagram with these awesome promo tips.
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Kathy Nguyen is a digital artist, aspiring entertainment professional, and lover of live music. You can find her tweeting her playlists, youtube-ing documentaries, and getting lost in your neighborhood.