With over 17 million subscribers, Nigahiga is one of the world’s most famous Youtubers. Each of his videos gets millions of views, and he has compiled a net worth of around $2 million.
Take a look at a few key points that you can learn from his success.
1. Make your videos look professional.
Many of Nigahiga’s video topics are fairly silly, but the production is certainly not. You’re far more likely to get a subscription from someone if they feel that you are operating at a professional level. Making your videos look nice is an easy way to increase the likelihood that people will return to your channel.
Check out this video. It consists of just Nigahiga talking into the camera. Though the style has the potential to be viewed as amateur, it still looks very, very professional because it’s edited tightly and shot with a high-quality camera.
2. Choose interesting thumbnails.
If you scroll through the list of videos on Nigahiga’s channel, you’ll notice that every thumbnail is colorful and creative. They often do a better job of explaining the video’s concept than the title does, making use of fonts to write out the title on top of the still frame. If one of these videos pops up on the side of someone’s Youtube page, it will create plenty of attention.
Look at the thumbnail on this video. It definitely helps draw people in.
3. Post a variety of videos.
Many channels can reach success staying in only one lane, but to become a true Youtube star, you should post different types of videos. Nigahiga is a great example, with a wide variety of video concepts, such as spoof how-to videos, sketch videos, prank videos, and more. It can also be a good idea to try out different types of videos and see what gets the best response from your audience.
This video is a good example of an interesting concept that Nigahiga tried out.
4. Allow your audience to influence your content.
With his “Dear Ryan” videos, Nigahiga gives his fans a chance to determine what he will do in his videos. This encourages viewers to leave comments and engage with the videos, and it also creates a reason for them to continually be checking the channel. It instantly produces a higher level of connection and investment for audience members.
Here’s a funny example from last fall.
Utilizing these four tips will set you on the path that Nigahiga followed to YouTube fame.
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Matt Cummings grew up in the Bay Area and now attends UCLA. He enjoys sports, music and comedy.