4 Essential Crowdfunding Tips for Musicians

Crowdfunding is a great way to get your music career off the ground. The real trick, however, is convincing people to donate. Whether you’re raising money to produce an album or finance a tour, these four tips will help you crowdfund successfully.

1. Prove to your audience that you’re serious.

Don’t be that sad person from high school who’s still trying to become a rapper. Joking aside, you have to show your potential patrons that you’re serious about your music. Have a concrete project in mind and lay out the plan for them to see. Have your budget listed on your crowdfunding website and keep patrons updated on how and why you’re spending their money.

Watch this video to learn about planning a budget.

2. Ask friends and family to donate right off the bat.

Your family and friends are your strongest supports emotionally, so they’re the best people to ask to support you financially. You don’t have to ask them to give large amounts, but you should ask them to be among your first patrons. When other people see that you already have backers, they’ll be more likely to believe in your project and donate money themselves.

If you’re nervous about asking for money, check out this video.

3. Use incentives to show your gratitude.

People will be more likely to give money if they get something in return. Divide your patron gifts into bigger and better levels based on amount. For example, patrons who give $5 might receive a free download of an exclusive song, and patrons who give $500 might be listed as executive producers in your next music video.

Check out this video for more on how to create compelling rewards for your backers.

4. Spread the word far and wide.

Don’t stop at just one tweet. In order to make the most out of your crowdfunding project, then you’re going to have to push it into every channel possible. Post the link on every social media. Create a promotional video. Write about it in a blog or shoutout new patrons online. Better yet, get as many people involved in your promotion as possible, creating your own “street team.”

This video will teach you more about promoting your crowdfunding campaign.

Crowdfunding is a great way to raise money to produce an album, film a music video, or go on tour. Follow these tips to ensure a successful and effective crowdfunding campaign.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

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