You’ve done the research and written a strong proposal. You’ve joined several websites and put your name out there. Finally, all your hard work has paid off, and you’ve found yourself a sponsor. You’re understandably excited to get started working with them, and you already have great ideas you’re ready to implement. Make sure not to fall into common mistakes with your sponsors so you will have a successful partnership.
Here are three tips for avoiding the mistakes and making sure the working relationship between you and your sponsor is positive.
1. Make sure to promote properly.
You’d be surprised how many people forget this step. It is key to maintaining a positive and successful partnership with any sponsor, however. It’s important to promote your sponsors in your videos, but don’t forget to do so on social media as well. Social media is immensely important and useful when promoting videos and sponsors, but you have to use this resource tactfully. Represent the brand properly. Don’t be sarcastic or rude, and do not use profanity. That is a sure way to turn sponsors and potential sponsors off your channel.
Twitter, Facebook, Snapchat, and Instagram are the four most popular social media platforms today, and they are great tools when promoting. Make sure not to spam your followers with constant promotion posts, or they will unfollow and even unsubscribe from you. Use the proper hashtags to get people talking, and even mention the company if it has an account so they can promote your video on their pages as well.
This video by Roberto Blake gives some more great tips about promotion.
2. Make sure to charge correctly.
This is incredibly tricky to work out sometimes, but it’s important to know what to charge so you’ll have a successful partnership with your sponsor. How much you should charge for brand deals and sponsorships depends on your channel. There are three main things that you need to remember: engagement rate, specificity of your niche, and reach. Your engagement rate is not only how many subscribers you have, but how many likes and comments that you have as well.
Your niche is the area that your videos are largely about, such as hunting, technology, makeup, etc. Additionally, the more specific your niche is, the more you are worth. Reach relates back to the first point – your social media presence and how many followers and likes you have. If you have a large reach, you’re more likely to get brand deals and sponsorships.
This video by Video Creators gives more valuable information on how much you should charge for a sponsorship or brand deal.
3. Stick to your deadline.
This tip is very important when making videos for sponsors. It’s very easy to let a deadline slip past, especially if you have other obligations in your life, but it’s vitally important not to let it happen. If there is a legitimate emergency that prevented you from finishing your video by the agreed time, let your sponsor know. Make sure to sincerely apologize, and make a concentrated effort to get the video up as soon as possible.
However, if you are consistently late in posting videos with no valid reason, you will lose your sponsors. You will also display that you are not a trustworthy person, and that may add difficulty in getting new sponsors. Stick to your deadline. Make a reasonable estimation of how long this video will take you, and plan out your steps to finishing accordingly. Make lists of every part of the video-making process and start checking them off one by one as you finish them. Set realistic goals to achieve by a certain amount of time, and achieve them.
This video by teamgantt gives more great tips on how to make and stick to deadlines.
Sponsorships and brand deals are great opportunities to earn money by advertising for products that you legitimately use. It’s important to avoid the common mistakes when working with sponsors so that you will keep good standing in the professional world. Making sure to promote properly, knowing how much to charge, and sticking to deadlines are all important points to remember for a successful partnership. Follow these tips, and your partnership will be helpful to both of you!
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Alexis is currently attending school to become an elementary school teacher. When she’s not wrestling with her cat, she enjoys reading, writing, and watching YouTube.