YouTube is first and foremost a video sharing site. However, it is also a social network in and of itself. It can be quite useful in connecting to fans and gaining more exposure. Follow these three golden rules to make the most of YouTube as a social network.
1. Respond to Comments
This is the easiest and quickest way to connect with fans on YouTube. Thank a fan for their kind words about your video. Answer a question someone asked about the inspiration behind your new song. Find unique comments to respond to thoughtfully. YouTube musicians and comedians Veronica and Vanessa Merrell periodically make Q and A videos to respond to fan comments.
2. Create a Call to Action
At the end of your video, ask fans for interaction. You can say something like, “Click like if you enjoyed this new song!” or “Tell me what you liked best in the comments!” Singer James Maslow ends his music videos with a call to action to encourage his fans to spread the word about his music.
3. Keep Fans Updated With Vlogs
What is social media for if not sharing insights into your daily life? Fans will love to see what you’re up to when you’re not making music. Rather than a status, vlogs are the perfect weekly update. Heffron Drive’s Dustin Belt made use of vlogs to chronicle his duo’s Happy Mistakes Tour and promote their new album.
If you already use YouTube to promote your music, then why not use it to connect with viewers as well? YouTube is a utilitarian tool that musicians can wield in many ways. Using it as a social network will skyrocket your video interaction.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.