Music promotion is more than just hanging posters around town. Social media, of course, is one of the best ways to reach potential listeners. You can connect with fans all over the world.
Here are three fun ways to promote your music on social media.
1. Share short covers on the musical.ly app.
When indie duo Heffron Drive released “One Way Ticket,” the two band members joined the musical.ly app to share short, funny videos with their fans. They also encouraged listeners to create and share their own “One Way Ticket” lip-synch videos.
— Mi mundo = BTR (@RushersLATAM) August 5, 2017
2. Go live to share special announcements with your followers.
Pop star and actress Hailee Steinfeld has a lot going on. To keep her fans in the loop, she occasionally does a live stream on Instagram. When she goes live, Hailee can speak directly with her fans and answer their comments right when she sees them.
3. Get your fans connected with an original hashtag.
When Demi Lovato announced her new album, her fans got it trending almost instantly. Creating an original hashtag for your next music release increases the likelihood that your followers will be able to connect with other people who enjoy your music, too.
You guys got #TellMeYouLoveMe trending SO FAST ???????? Ahhhh I can't wait to give you these songs!!!
— Demi Lovato (@ddlovato) August 23, 2017
Social media offers so many fun and free options for promoting your music. Try out one of these ideas next time you’re ready to drop a new track.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.