Like a viewer on any other medium, YouTube viewers want to watch videos that make them feel a certain way. Some people enjoy horror movies for the adrenaline rush, whereas others prefer tearjerkers on the Hallmark channel. YouTube users are a little bit different. Here are the three emotions that every viewer wants to feel.
1. Amusement
Most viewers just want to be entertained. They watch videos to pass the time or to relax. To draw in this kind of viewer, your videos should be short and original.
Lilly Singh creates the kind of videos that viewers want to watch over and over again. She entertains her viewers by playing on pop culture or modern mindsets. Most of all, her videos are entertaining because everyone can relate to them.
2. Happiness
The most popular content creators know how to make their viewers happy. Mostly, they keep their viewers laughing. When a video makes a viewer laugh, he or she is more likely to share it, too.
The Merrell Twins keep their viewers happy with hilarious sketches and bad puns.
3. Inspiration
Many viewers count on YouTube to teach them about beauty, video games, baking, or anything else they’re interested in. They love tutorial videos that inspire them to try something out for themselves.
Rosanna Pansino’s Nerdy Nummies videos inspire geeks everywhere to get baking.
Every viewer is searching for something to watch. It’s up to you to amuse, entertain, and inspire them.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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