In order for a YouTube video to be monetized, it must be advertiser-friendly. However, as the policies continue to change, determining what content will be deemed advertiser-friendly can get difficult for creators. Oftentimes, a vlogger will work for hours on an important video only for it to be deemed not suitable for advertisers.
*spends 24 hours editing a brand-friendly family-friendly video*
*demonetized and taken out of circulation in first 30 minutes without reason*
— daddy (@TheGabbieShow) July 18, 2018
YouTube uses both its own technology and policy enforcement to determine whether or not a video is advertiser-friendly. Be aware that YouTube takes all of a video’s metadata into account, including the title and thumbnail, when determining if a video is suitable for advertisers. By following a few simple rules, you can set yourself up for success when it comes to making brand-friendly videos.
Here’s how to make your content advertiser-friendly.
1. Watch your language.
Many big-name creators were affected by the policy that changed the kind of language YouTube allows in monetized videos. Any sort of profane or vulgar language can quickly get a video flagged and make it ineligible for monetization.
If you don’t want to stop swearing on camera, learn to censor yourself. While you’re editing, bleep out any inappropriate language.
2. Stay away from controversial or sensitive topics.
Videos that focus on controversial or sensitive subjects such as war, recent tragedies, or political conflicts may be deemed not suitable for advertisers. Even documentaries or news videos are subject to this rule.
As a more general rule, stay away from sharing hateful or harmful opinions as well. Causing unnecessary controversy can hurt your opportunities for brand deals and sponsorships in the future. Instead, focus on building other people up and creating a happy, safe space for your viewers.
If you want to have an honest discussion about a sensitive topic with your audience, consider doing so in a live stream. Then, not only can you talk with them in real time, but you can also keep the conversation going as long as you’d like.
3. Keep your subject matter PG.
Overall, YouTube’s advertiser-friendly content guidelines aim to create a safe space where people of all ages can enjoy videos. Therefore, the videos that are advertiser-friendly must also be family-friendly. Violent, dangerous, or suggestive subject matter is highly unlikely to be deemed advertiser-friendly. Drug-related content is also not suitable for advertisers.
However, context is also important. For example, satirical or education videos may be subject to additional review. If you feel a video has been marked unsuitable for advertisers in error, you can appeal it.
In order for a video to be monetized, it must be deemed advertiser-friendly. Follow these tips to make sure YouTube approves your videos for advertisers.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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