When the world first caught sight of Collins Key, he was a teenage magician competing on the reality show America’s Got Talent. Collins’s TV performances led to a spot on Demi Lovato’s world tour, and he used his notoriety to launch a successful YouTube channel. Now, all you have to do is check SocialBlade to see just how fast Collins’s channel is growing.
Here’s how Collins Key became one of the fastest growing channels on YouTube.
1. He interacts with fans who share his videos.
One of the most important aspects of a social media presence is audience engagement. Put simply, this means replying to your followers’ tweets, liking your tagged posts on Instagram, following fan accounts, and opening their Snapchats. Interacting with fans makes your content more personal to them.
After uploading a new video, Collins always takes the next couple of hours to engage directly with his viewers. If they retweet or otherwise share his latest video, they might get a DM, a follow, or even a personalized Snapchat.
FOLLOW / DM SPREE ????????????????????
Just Thumbs Up this video: https://t.co/FnEYhpJ4e0 and RETWEET this Tweet ????
Ready… Set… GOOOOOOOOO ????
— Collins Key (@CollinsKey) July 8, 2017
2. He incorporates commercial trends into his videos.
Whatever the hot topic is in pop culture at the moment, viewers are going to be searching for videos about it on YouTube. Whether it’s a popular song, a new movie, or a franchise that’s sweeping the nation, incorporating it into your videos is a great way to drive traffic to your channel.
The big movies of the summer are Despicable Me 3 and Spiderman: Homecoming. Collins incorporated both into a video that was just as fun to watch as either of the movies was.
3. He keeps his channel brand friendly.
A big part of YouTube’s audience is very young. In order to protect viewers who are children, YouTube has several policies concerning swearing and graphic content. Following these policies is the best way to reach that large audience of younger viewers and to get brands interested in partnering with your channel.
Collins is careful to keep his content brand friendly. That has led to several sponsorships, such as this video that he created with Best Fiends.
Collins Key created a quickly growing channel by interacting with his audience and keeping his content brand friendly. Incorporate these strategies into your own content creation to keep your channel growing.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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