2016 is quickly drawing to a close; this year was truly groundbreaking in terms of art, film, politics, sports, and even YouTube. YouTube in 2016 was full of unique, unforgettable videos.
Here are a few examples of videos that went viral and why.
1. Connect to popular culture.
Jimmy Fallon’s spoof of Stranger Things has hit four million views and counting. Satires, parodies, and reaction videos to popular TV shows and movies were very successful this year.
When making videos, connections to popular culture can be extremely appealing to audiences and really grab their attention.
2. Connect to current events.
Making connections to current events is another way to produce relevant content. For example, comedic reimaginings of political discourse as well as general comedic videos involving politicians were extremely popular this year.
When creating videos, try using current events to create content that your audience will find interesting and relatable.
3. Create a compilation.
This compilation of people battling winter weather against a calming, classical music soundtrack has been viewed more than ten million times. Viewers respond well to compilations.
A video on its own might not be anything special, but when it is edited in with others like it, it can become something more unique and entertaining. Don’t underestimate the appeal of compilations.
2016 was a great year for YouTube and entertainment. When creating new content, try making connections to current events, drawing lines to popular culture, or making a compilation.
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Jana is a Communication Studies major and French Studies minor at the University of San Francisco. She loves Mac DeMarco, Beyonce, and the ocean.