Anyone with a YouTube channel can access data about their views and audience engagement in YouTube Studio. While the metrics don’t mean much to casual users, these channel analytics are incredibly important to those who’ve made content creation their career. YouTube is continually developing new analytics to help those creators better understand the performance of their videos. The newest analytic measures a video’s performance the first twenty-four hours after it goes live.
Here’s what you need to know about YouTube Studio’s new twenty-four hour analytic.
You can access it through the date picker in your Channel Analytics.
After going to YouTube Studio, click on your Channel Analytics. From there, go to the date picker in the top right corner of the page. In the dropdown menu, select “First 24 hours.” It should be at the very top.
Then, the graph will change to show your metrics from your latest upload. You’ll see how many views, watch time hours, and subscribers you gained. You can also see your estimated revenue. This data will only be from one video, not your entire channel.
You can compare the data for two separate videos.
With this new tool, you can also compare the data from the first twenty-four hours for two different uploads. This way, you can easily see how any changes you made impacted a video’s performance. For example, maybe you uploaded on a different day of the week and got fewer initial views. Maybe you tried a YouTube Premiere and got more watch time more quickly.
You won’t be able to compare every video on your channel, though. You can only see the data from videos that were published later than 2019. Likewise, this data won’t be available for any live streams on your channel.
This analytic can help you boost your channel’s place in YouTube’s ranking algorithm.
If a video performs well the first day after it’s published, then the platform’s ranking algorithm is more likely to recommend it to other viewers. This new metric gives you access to data that can help you improve how your videos perform on your upload days. Therefore, applying what you learn can help you boost your place in the algorithm.
As previously mentioned, you should use the comparison feature to find out how any changes impact a video’s first day performance on your channel. However, rather than letting the data from one video form the foundation of your new uploading strategy, you should repeat the experiment several times. Then, you can prove the success of that change before implementing it fully into your upload schedule.
The first twenty-four hours after a video goes live are integral to its future success. This new analytic can help you better understand how your videos are performing the day they’re uploaded.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.