If you’ve been on YouTube for a while, then you may find yourself wanting to change up your content. However, if your audience has also been around for a long time, then they may be upset to see a channel they love so much change. Instead of doing a dramatic 360 and risking losing your current audience, there are a few ways you can change your content up that your viewers will be happy about.
Be transparent about your reasons for making any dramatic changes.
Most of the time, if you want to change something about your channel, all you have to do is tell your audience why. Make your explanation into a video itself so that your viewers who don’t follow you on other platforms will see it, too.
When British YouTuber Dan Howell decided to drop his old “danisnotonfire” branding, he made a video explaining his decision. Though a lot of viewers were confused, this video helped ease the transition and introduce them to a whole new side of Dan.
Make any changes gradually instead of all at once.
If you want to try making videos of a different style, experiment by mixing one or two in with your typical content. You may even consider uploading these videos as extras instead of replacing a regularly scheduled video.
You can do something similar if the changes you want to make are to your personal style or production method instead of your overall content. For example, you may try making a new video with a new producer or in a new location.
Get ideas and feedback from your audience.
After your experimental video comes out, gauge your audience’s reaction. Share with them how much you enjoyed making the new video. They’ll likely reciprocate your excitement.
However, you should also take any negative feedback into consideration as well. If your audience isn’t responding well to your new content, then you have two options. You can either backtrack and continue creating the same content you were before, or you can think of ways to reach new viewers.
Stay true to the essence of your channel and your content.
No matter what changes you make to your content, be sure to stay true to the creator who captured your viewers’ hearts in the first place. If your personality does a complete flip-flop, then even your most loyal viewers may not stick around for too much longer.
All in all, your channel is your place to create content you love, first and foremost. With a little experimentation, you can find the perfect compromise between the content your audience loves and the videos you want to make.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.