What Content Creators Can Learn From the Presidential Debates

According to YouTube, the last presidential debate live stream had more than two million viewers. That’s a lot of people, and it’s no surprise hosting news corporations like CNN spend a lot to make sure they go smoothly.

An event as large a debate between candidates may seem completely out of the realm of most people, but understanding what makes debate videos on YouTube so popular can help your own channel. The same rules apply to a video of Trump vs. Clinton as your video about Mystic vs. Instinct.

1. It’s relevant.

Documentaries and history get their fair share of popularity on YouTube, but for the most part, people want to know what is going on right now. Your videos need to be relevant.

Presidential debates are the epitome of this. In the months before an election, social media is flooded with political analysis, reaction videos, and candid video of the candidates. When huge events like a debate happen, use your channel to take advantage of it.

Take the Super Bowl, for example. It’s a nationwide event, and a simple video with a list of the ten best Super Bowl ads raked in more than six million views. Those six million people came because the video was relevant . No one’s going to watch ten random commercials, but when the nation is talking about them, it will become huge.

2. It’s important to people.

Debates are important to people. The President is obviously an incredibly important person, so watching debates is something people feel inclined to do for their own good. For this same reason, you should make sure your videos resonate with people and have something of substance to give to them.

For example, you may think vlogs, which are just videos of people talking about themselves most of the time, would get close to no views because they aren’t important to people. Vlog creators recognize this and make sure to explain their lives and talk about things that their viewers can associate and connect with.

Look at any vlogger, such as Casey Neistat. While talking about his life, he does it in such a way that people can sympathize with.

3. Debates are exciting.

This election year is not without the expected controversy that comes with every election. In fact, it is probably one of the liveliest to date. People want to be entertained, and the candidate debates do that, as do many successful YouTube videos.

If you cause a stir with a video, people will flood to it in the same way people flood to a debate video of Trump talking about his “huge hands.” Now, don’t be contrived and try to create an artificial controversy. Instead simply speak your mind, and don’t be afraid to break the mold every once and awhile.

The controversy/excitement around Trump is the same force that can drive views to your videos.

The Presidential elections are a time of great importance, excitement, and relevance. For these reasons, videos surrounding debates and speeches gather millions of views, and if you recognize the aspects that draw people in, you. too, can get as much attention as Trump does.

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Sean Harris is a writer in the midwest US who plans on majoring in computer science or physics at college. He enjoys listening to music, blogging, and reading.

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