How to Use Live Shows to Increase Your Fan Base

While live shows are primarily to perform, musicians must make sure to connect with those that attend. Always engage with fans during live shows. These are the people that are almost guaranteed to follow your growth throughout your music career.

Here are a few ways to use live shows to increase your fan base.

1. Get email addresses. 

Have a sign-up sheet in which attendees can provide their email addresses. This will allow you to keep them updated on future shows and musical releases. Create a newsletter in which you provide all information to ensure that fans keep up with your growth.

2. Provide free music. 

Create a sample song or playlist on a CD to give to audience members after live shows. A physical souvenir from your performance will make you stick in their memory. This will also ensure that audience members will keep listening to your music even after your performance.

3. Provide special offers. 

At live shows, provide special offers that the audience can redeem later on. For example, give them a code for 15% off online merchandise or a free hat with the purchase of a shirt. While this increases your fan engagement, it also pushes them to purchase your merchandise. Fans will appreciate the special offer and you will see an increase in merchandise sales.

It’s necessary for musicians to interact with fans at live shows. By locking in audience members as forever fans, you will grow as a musician.

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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.

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