A successful video can (and should!) inspire more creative ideas. However, if you simply repeat the same concept as before, your viewers may grow bored. Instead, you should remix that original idea into something new.
Here are a few tips for remixing your old video ideas.
1. Combine the original concept with a recent trend.
Every so often, a new video trend takes the platform by storm. Soon, it seems like everyone is posting their own version of it. Not only are they fun, but these videos can also bring in some serious traffic. However, a trend can quickly become oversaturated with too many videos that look the same.
You can make your take on a viral trend stand out by combining it with one of your previously successful video ideas. For example, when the Bratz doll makeup challenge went viral, creator Mykie decided to hop on the trend. However, she gave it an SFX twist similar to a Barbie makeup video she’d done a few years prior.
2. Apply your initial idea to a new video format.
There’s no single formula for a successful YouTube video. Tutorials, hauls, music videos, challenges, and storytimes have all made their rounds on the trending page. So, you could easily take your original concept and apply it to a new format or style of video.
If you’re used to using the same video format all the time, step outside your comfort zone and try something new. For example, Moriah Elizabeth’s crafting videos usually focus on painting. While she frequently mixes up what she’s painting, viewers are used to seeing her with a brush in her hand. In her most popular series, she repaints squishies. So, she applied her artistic talents and her love of squishies to some decadent creations in the kitchen with this video.
3. Collab with another creator so you can combine your video ideas.
As the saying goes, two heads are better than one. You can remix your viral video concept with another creator in order to create a video that’s twice as interesting. You’ll also get to combine your audiences for double the number of potential viewers.
If your collab goes well, you can repeat with a different partner. For example, after AmazingPhil went viral with the 7 Second Challenge, he filmed a collab version with KickThePJ. He even turned the challenge into a mobile game and created a collab video with his fans who tried it out for themselves.
You can recycle your successful video ideas without straight-up reusing them. Use these strategies to remix your viral video concepts into fresh material for your channel.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.