How YouTubers Are Capitalizing On The Latest Toy Trend

Fidget spinners are one of the biggest toys out right now. YouTubers have been raking in views by just featuring the toy in their latest videos.

Here is how channels have been using spinners to get views.

1. They have been emulating the “$1 vs. $100” format.

Buzzfeed has been making these videos where they compare cheap products to expensive products. This series has been hitting the trending tab since its conception, so it’s no surprise that other YouTubers have been following suit.

Videos featuring cheap and expensive spinners are a dime a dozen now, and they average at about 500,000 views each.

2. They’re using fidget spinners as tools of destruction.

As another example of combining spinners with popular YouTube formats, YouTubers have been breaking expensive technology using spinners. They spin them at high speeds, attach razor blades to the ends, throw them, whatever it takes to crack a phone screen.

This format is so simple to repeat, and the videos are still hitting the trending tab.

3. They make videos about tricks.

There really aren’t that many tricks to be done with a fidget spinner, but that doesn’t stop people from making videos about it. These videos are inherently less interesting because there isn’t much variety between the “tricks,” so they require some creativity.

Still, just making videos about spinners and putting the word “trick” in the title is work a couple hundred thousand views.

Fidget spinners are just another toy fad, but like any fad, they are an opportunity to get views. The video formats are simple enough that anyone with a camera and a spinner can get views.

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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s spinning his spinner out of control.

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