The Unicorn Frap seemed like a crazy idea, but it followed a trend of escapism food, which was set by the galaxy donut and unicorn toast. YouTubers, particularly food channels, can really benefit from exploiting this trend of technicolor foods.
Here’s how some YouTubers have been boosting views by eating colorful foods.
1. They celebrate it like it’s a new holiday.
HellthyJunkfood dressed up in unicorn onesies and visited their local Starbucks to pick up the new Unicorn Frappuccino, only to find that the promotion was already over. They had an overly dramatic reaction, playing up their love for the holiday.
The video, like their other videos, was ridiculous, but it empathized with anyone who had similar feelings towards the drink.
2. They pick it to pieces for anyone who doesn’t have access.
YouTube Food has a whole sub-genre of reviewing temporary fast-food items. Some channels celebrate the items while others decimate them.
Both approaches are bound to get some views, as there are always different opinions on the products. Some people think they are silly or a rip-off, while others genuinely love the promotions and will wait in line on the first day.
3. People want to know how to make their own.
Some channels specialize in recreating fast food items, and when a trendy new product comes out, this is the time for them to capitalize. Galaxy donuts, rainbow toast, and the unicorn frappuccino have all gone through the motions of deconstruction and reconstruction on YouTube.
So long as food chains are releasing new items, YouTubers will have an opportunity to recreate them for views.
Any time a new food comes out, especially one so ridiculous as the Unicorn Frappuccino, YouTubers have an opportunity to get more views. There are a handful of approaches, but time is of the essence for these trends, so the most important thing is to release the videos quickly.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s experimenting in his kitchen.
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