Music fans want to hear good music, but they also want to find the story behind their favorite artists. By developing a strong personal biography to display on your website and social platforms, you can attract more interest from both fans and from media members.
Here are a few ways to make your bio grab people’s attention.
1. Talk about your influences.
One of the more interesting aspects of any artist’s career is the music that inspired and shaped him or her.
Most people interested in consuming or writing about your music have some understanding of the formative effects of music and probably have a set of artists influential in their life. Talking about yours is a great way to add layers to your character, as well as build intrigue and foster a connection with readers and listeners.
Here’s Kendrick Lamar talking about some of his early musical influences. Not only does it help fans get an insight into him as a person, but it also provides another interesting prism through which to listen to his music.
2. Describe your sound in an interesting way.
Yes, you’ll want to list your genre associations, but make sure you don’t stop there in describing your sound. How can you stand out from other acts with a similar genre description?
Get specific and get creative.
Check out some of the best music writing on sites such as Pitchfork and Rolling Stone to see a few of the remarkably intriguing ways that music can be described. You could never forget reading Rick Ross’s voice described in Rolling Stone as “a rich, booming baritone that sounds like a steamroller running over a million dollars in slow motion.” If that doesn’t make you want to check out Rick Ross, then what will?
3. Talk about what you are currently doing.
Make sure to include some mention of any projects you are working on. For music writers, this will help them consider covering you because they will need some kind of a relevant “news peg” to give you press.
This one should be easy to talk about, too, because it’s what you’re involved in at the moment. Highlight what’s interesting and unique about your current work – how would you describe it in person to someone?
Here’s Adele talking about her own music before she blew up into the international superstar she is today.
4. Talk about what you want to do in the future.
You probably have some sort of vision for the future, so why not talk about it?
The point is to build interest in your act, and the way that a musician sees his career unfolding is an interesting characteristic. What kind of things do you want to explore in the future? What are your goals, and how do you plan to achieve them?
It’s all part of pitching yourself as not just a catalog of music, but also a story.
Here’s a really cool personal video that Troye Sivan released in early 2015 about his goals.
You won’t build much interest in your music by simply making music and doing nothing else.
You’ve got to work to get your story and your brand in front of people and then hold their attention. Writing a strong, interesting personal biography will help you dramatically.
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Matt Cummings grew up in the Bay Area and now attends UCLA. He enjoys sports, music and comedy.