A major aspect of your channel branding is how everything looks. All of your social media platforms share profile pictures and header images, and everything on your YouTube page itself should look consistent as well. This is where channel art comes into play. The profile picture, banner, and thumbnails on your channel should tie everything together.
Here’s how to strengthen your brand with channel art.
1. Choose an aesthetic that reflects your personal brand.
The aesthetic of your channel art should reflect the personality you portray on camera. When your viewers look at your channel art, you want them to feel the same way they do when they watch your videos.
Daniel Howell’s viewers are very familiar with his all-black wardrobe. His sense of style, as well as his affinity for memes, is represented in his channel art.
2. Stick to a color scheme.
Companies pick certain colors to represent their brands, and your channel should be no different. Choose a color scheme that matches your personality and the tone of your videos.
Singer/songwriter Dodie Clark has branded her channel so strongly with the color yellow that fans will ask, “Is it Dodie yellow, though?”.
3. Study similar channels.
In order to get an idea of what your channel art should look like, study channels similar to your own. That way, you’ll know what potential viewers expect from you.
For example, if you’re a beauty vlogger, you may look at Bethany Mota or James Charles.
4. Keep the design simple.
When it comes down to actually designing your channel art, you want to keep it as simple as possible. A banner or profile picture can only be so big, so be careful to make your fonts easy to read. Choose visuals that are bright and bold.
Tutorials like this one can help you design your own channel art.
Channel art ties your channel together. Strengthen both your channel and personal brands by designing your own channel art.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.