Producing great content is one of the best ways to get more subscribers, but promoting your videos puts them in front of the right audience. Social media is the easiest place to reach potential viewers. Here are a few ways that you can use social media to promote your videos.
1. Create a channel-specific Twitter account.
If your YouTube channel centers around animation, a running series, or a specific kind of vlog, then creating a Twitter account specifically for your channel is a great idea. Use this account to promote your videos without spamming the followers on your personal account.
Hank and John Green, who may be better known as the Vlogbrothers, created a separate Twitter account for their educational video channel Crash Course.
Electric fields may seem complicated, but they're really fascinating and a crucial part of physics! https://t.co/wqhf07prx1
— CrashCourse (@TheCrashCourse) October 7, 2016
2. Organize your content onto Pinterest boards.
If you make several different types of videos, then Pinterest is a great way to organize your content. You can also mix in related pins to draw other Pinterest users to your board.
Check out this video to learn how to promote your videos with Pinterest.
3. Start an official Facebook page.
People often use Facebooks to connect with the things that they love. An official Facebook page will give your fans a place to get together and talk about your videos. You can also share your links to the Facebook page to provide easy access.
Bunny Meyer used her official Grav3yardgirl Facebook page to promote her new videos to her fans.
Social media is a great place to get your videos seen by the right people. Explore the different features they offer to discover what works best for your video promotion strategy.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.