Collab videos are a fun and fairly simple way to grow your channel. However, in order for a collab video to be successful, it needs to feel authentic to your viewers, not forced. Whether you’re meeting your collab partner for the first time or filming with a longtime friend, there are a few things you can do to get ready.
Here’s how to prepare for an upcoming collab.
1. Set a filming and upload schedule that works for everyone involved.
When you’re planning a collab video, it’s important that you and your partner work as a team. Neither of you should be making executive decisions or calling all the shots. You should be making every decision together, from your video concept to your schedule.
You should coordinate both a filming schedule and an upload schedule that works for both of you. If you’re bringing in other people, such as a director or an editor, then you need to include their preferences in your scheduling decisions as well. Be sure to write everything down so you have a record of your deadlines.
2. Familiarize yourself with your collab partner’s content.
If you and your collab partner are total strangers but you act like close friends on camera, then your viewers may call you out for being forced or fake. You could also end up doing something that upsets your collab partner without realizing it. If you’re not able to meet up with your collab partner in real life before filming, then you should familiarize yourself with their content.
Your main goal should be to get a general feel for the overall vibe of their channel. Are they expressive and outgoing, or are they soft spoken and sarcastic? You should also be on the lookout for any unspoken or ground rules on their channel such as their stance on swearing or what their sense of humor is like.
3. Get to know more about your collab partner’s audience.
Likewise, you should also research your collab partner’s audience before filming your video. Use their video concepts to estimate their demographics. For example, a creator who makes slime reviews probably has a younger audience than a creator who does trending news commentary does.
Additionally, you should read through the comments on a few of their recents YouTube videos and social media posts. This will clue you into the current topic of conversation in your collab partner’s fan base. It will also help you find the similarities and differences between their audience and your own. For example, their audience may show their love by lightly poking fun at them, whereas your audience may be all about extravagant compliments.
Collab videos are as fun for your viewers to watch as they are for you to make. Prepare in advance by getting to know both your collab partner and their audience so you can create a video everyone will be happy with.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.