How to Keep Your Channel Relevant

There are millions of people who post to YouTube every day. It’s easy for a single user to be overlooked, but it’s also easy for your video to stand out.

Here are three tips to keep your YouTube channel searchable and relevant.

1. Give your channel some variety.

Appealing to a wide demographic will increase channel views the most, so it’s best to have a variety of videos on your channel, especially when you’re first starting out. You should include tutorials, challenges, DIY projects and as many different topics as you can.

This will give you a sense of what your audience likes and dislikes and help to target their preferences and increase your views.

2. Discuss current events and trends.

Discuss current events and give subscribers another opportunity to connect with you on a personal level. Even if you don’t have an opinion on a topic, it’s nice to open up the conversation and give people a chance to interact with you and other viewers.

In this video, Joey tries on fake Kylie Jenner makeup products. Kylie Jenner’s makeup line was sold out within minutes, leaving a ton of people scouring the web for the products and reviews. This video gave them a unique insight on the lip kit trend.

3. Involve the audience.

Building a relationship with subscribers is the key to keeping them watching, sharing and liking your content. Involve them and make watching your videos an interactive experience. Suggest products for them to try, and encourage them to post their own version of your videos. If you can, create giveaways, contests, and opportunities to earn shoutouts from your channel.

In this video, viewers are encouraged to subscribe and watch the content creator’s previous video to be entered in a back-to-school giveaway.

For your YouTube channel to stand out from the crowd, you want to offer unique videos that reach a broad audience. Discuss the things people are talking about so you’re included in current conversations and searchable. Think of your viewers as individual friends you want to bond with and give them incentives to watch your videos.

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Jaymee Rayford has a Bachelor of Arts degree in public relations. She has an eclectic music taste that ranges from 90’s rap to EDM, even some classical gregorian chant. She’s currently focused on pop culture journalism and breaking into the entertainment industry.