VEVO is one of the most popular companies in the world of music, operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. The most popular artists have VEVO accounts on YouTube, and you should, too.
By creating a VEVO music account on YouTube and branding the VEVO logo on your videos, you are exposed to millions of viewers as a serious and respectable artist.
Here is how to get a VEVO channel for your music.
1. Create professional and original music videos.
Before VEVO or other distributors consider creating a VEVO channel for your music, you must show them that you are capable of greatness. Have a collection of original music videos that you haven’t posted on YouTube yet to show interested representatives. Make sure they are your own original songs and are demonstrative of your talent.
2. Maintain a strong YouTube channel.
It is important that you have a strong personal YouTube channel for your music before you consider getting a VEVO channel. VEVO needs to see that you are capable of creating content that is going to get attention. Use your YouTube channel as a portfolio to display the best content that you can create.
3. Have a plan.
Know what you want to accomplish in your career and figure out what your next steps are as an artist. VEVO only provides channels to artists who are focused and have serious potential. You must be able to show them that you know what you want and what you are going to do to get it.
4. Reach out to VEVO.
Once you are sure that your YouTube channel and the videos that you have created are up to VEVO’s high standards, contact them through their website. Send them the link to your YouTube channel, say that you have more content ready to be uploaded, and then share your plan of success for the next couple years.
While it is not guaranteed that you will get a response, it will help that they know exactly who you are, what you are doing, and what kind of artist you want to become.
5. Consider affiliated music distribution companies.
If you do not hear a response from VEVO, don’t give up hope. Research companies that are affiliated with VEVO and will help you create a VEVO account. Sometimes these companies require a fee for their services, so be wise when selecting which company to go through.
Having a VEVO channel on YouTube for your music is a huge step towards success. Every big name in the industry has a VEVO channel. It shows that you are capable of working hard and producing creative content.
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Corinne Rivera appreciates every type of music, which stems from her experience in dance and playing the guitar and the flute. She currently resides in San Francisco where she studies electronic communications, explores the city’s art, and attends concerts of all genres.