Your YouTube channel is not only an outlet to showcase your content, but is also an outlet to showcase yourself as a content creator and a personality. It is important to take full advantage of the customizable options that YouTube provides. Each feature you customize reflects on your content and your brand. Here are a few tips on how to make your channel look professional.
1. Create a unique logo.
Tools such as clipart and stock photo sites can be extremely useful for a multitude of projects. However, for designing your logo, you should use unique designs made specifically for your channel.
Whether designed by you or by a contracted artist, put a bit of time and effort into choosing a logo for your channel. It is the first thing potential viewers will see.
2. “Feature” your best video.
There is an option in your channel customization to feature a video in the first slot on your channel’s homepage. Take advantage of this. Put your best video front and center so that first-time viewers can see exactly what kind of quality content you make and why they should continue to come back to watch more of your content.
3. Customize your thumbnails.
When you upload a video, YouTube grabs random screenshots from the video to offer as the thumbnail. Never use those. Instead, take the time to create a custom thumbnail.
Make it reflective of the content, put your logo on it, and if applicable, put a human face on it. Studies show that people respond much better to things recognizably human than to anything else.
4. Add a logo slate to all of your videos.
This is a very simple way to brand your content. That beautiful, unique logo you designed shouldn’t just be for the channel banner. Use that logo as a title slate for all of your videos.
It will help audiences become familiar with your brand and add a flair of professionalism to your finished content. It is that extra sort of polish viewers look for when searching for reliable, professional content.
Your channel is a reflection of yourself and your content, so it is important to treat it as such. Take time to create a unique logo, put your best content forward, make your thumbnails stand out, and brand your videos to create a reliable, professional sense to all of your content.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.