The Lemon Twigs is a two-man high school-aged band that is stepping into the spotlight. Their success is due to a handful of good choices and a sprinkling of good fortune.
Here’s how The Lemon Twigs is making it big.
1. They embrace their weirdness.
The Lemon Twigs has an unconventional sound and image that has gained them a decent amount of attention. They sporadically hop between chill indie pop and thrash, which emulates the style of a few indie bands that have already made it big.
Their outfits are unabashedly feminine. They are comfortable in their own skin, which already puts them leagues ahead of their peers.
2. They worked with Foxygen.
Foxygen’s Jonathan Rado helped the duo gain recognition and helped them put together their album Do Hollywood. Foxygen has a similar sound, and their influence is accentuated by the collaboration.
Their opportunity to work with Rado was something of a stroke of luck, and it made all the difference for the album.
3. They found their niche.
Lemon Twigs works with the label 4AD which sponsors similar music, such as The Pixies, Deerhunter, and tUnE-yArDs. By choosing their label wisely, they were able to reach a large audience that was already looking for their brand of music.
The Lemon Twigs made it big at an incredibly young age, and for that, their success is worth looking at. They found their sound and surrounded themselves with like minded individuals.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s watching classic films at hipster theaters.
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