YouTube’s tie to music is becoming stronger and stronger. As more and more small musicians turn to YouTube to gain fame, the importance of music videos becomes greater. For YouTuber Gunnarolla, video editing comes first, and music follows.
Here’s why this approach is working for Gunnarolla.
1. He started as a video editor.
Gunnarolla’s early work consisted mostly of chopped and pieced together clips of movies. For him, this was a great way to practice editing and introduce him to the style expected for music videos.
The style of video he started with slowly began to revolve around music. Some of his earliest videos showed that he had a long standing passion for writing music, but it wasn’t until a few years later that he put two and two together.
2. His music is light and playful.
When he started making music videos, the focus was still on telling a story through the video editing. He intentionally wrote songs that could be translated easily to the video format.
His most popular videos are those that play with people’s expectations, as he puts it, and tell goofy stories. YouTube favors comedy and spoofs because they indicate a self-aware creator, and they’re commonly shared on other platforms.
3. His editing skills attract collaborations.
Finding a great video editor can be tough, and there’s definitely an advantage to befriending one. Gunnarolla attracts bigger name YouTube musicians who, in turn, attract more viewers.
As with any realm of music, YouTube is all about leveraging skills and using those to attract attention.
Gunnarolla made a conscious decision to put his editing skills forward, and the reward for that is still being reaped. With music videos becoming more and more essential for musicians, it might be worth it to get some practice in with the medium.
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Gabriel Dufurrena is a mathematician, writer, and educator living in Oakland, CA. When he’s not watching YouTube videos or teaching math, he’s getting into shenanigans with his writer friends.
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