How This Music Video Reached 299 Million+ Views

The collaboration between artists G-Eazy and Bebe Rexha brought both into the spotlight after dropping the music video “Me, Myself & I” back in October 2015. With over 3.9 million followers on Instagram, G-Eazy has paved his own way through the music industry, topping charts and music videos.

As the first single from his album When It’s Dark Out, the music video reached 299 million views on YouTube in just over two years and landed a spot on the US Billboards Hot 100. Here’s how the music video got so many views.

1. It features a popular musician.

Bebe Rexha has been in the music scene for a while now. She has been featured with popular artists such as David Guetta, Martin Garrix, and Louis Tomlinson.

With this popularity, collaborations with artists can bring more viewers and listeners.

2. The music video tells a story.

G-Eazy is known for being creative in his music videos. The video tells a story about his birthday celebration, but he is conflicted because he doesn’t want to be there. However, in the video, another version of himself tells him he signed up for this life.

Having a storyline can draw more attention to both the artist and the song.

3. The song itself is catchy.

Yes, the song is catchy. If it’s catchy, then you’re probably more likely to remember the lyrics and look up the song. Bebe Rexha does say “Me, Myself & I” a good couple of times throughout the song, which is enough to make listeners remember the lyrics.

G-Eazy and Bebe Rexha prove that collaborations can bring success and popularity. Having a good story line with the song can entice the viewers, and if it’s catchy, they might remember the lyrics, too.

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Yocelyn Mendoza is majoring in communications and double minoring in graphic design and Spanish. She enjoys drawing, discovering new music and going on hikes.

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