How This Content Creator Established A Loyal Viewership

Richard Williams, better known as Prince Ea, is a filmmaker, rapper, poet, and a motivational speaker. His video topics range from politics and contemporary issues to futuristic life lessons. Prince Ea’s mission is to reach out to the global audience and encourage people to acknowledge the importance of inner strength and self-development.

The famous speaker believes “love is the answer to every problem,” and he continues to spread positivity and ideas on the internet. Prince Ea has over 500 million views on the Facebook and YouTube platforms alone.

Here is one of Ea’s videos, “Everybody dies, but not Everybody Lives.”

Viewers hear motivational speaking everywhere, but how and why is Prince Ea being heard?

1. He incorporates music with his message.

Ten years ago, Prince Ea started his career as a musician. After going through a time full of rejection and failure, Ea eventually stopped music-making. He starts to find inspiration from anthropological and spiritual texts, and he manages to combine his musical abilities with his powerful message.

Instead of plainly speaking, Prince Ea raps his motivational speeches with soft background music. His videos often resemble one of a music video, and that is why his content is so appealing.

Here is another one of Prince Ea’s videos, “Forget Your New Year’s Resolution.”

2. He tackles current events to gain exposure.

Some of Ea’s video topics may be controversial, but the filmmaker manages to transform those matters into relatable and thought-provoking advice. His top priority is to promote self-awareness and unity. His videos are targeting a universal audience.

In his bio, Prince Ea explains, “We have a limited number of breaths on this planet. This realization is what led me to create the content I produce now. I am grateful for every moment, every unrepeatable miracle, and while I’m here I want to reach every single heart on the planet to show them that at our core we are Love, we are free, and we are one.”

Here is Prince Ea’s video, “Who I’m Voting For.”

3. He creates movie-like scenarios in his videos.

Sometimes, YouTube vlogs can get rather repetitive and boring. YouTubers then must constantly come up with new ways to not only maintain subscribers but also attract new viewers as well. Prince Ea does so by creating a storyline within his videos.

In Ea’s video “I Just Sued the School System,” Prince Ea plays his role as a prosecutor in court. The video then becomes a short film. Viewers watch Prince Ea’s vlogs as if they’re movies.

Prince Ea’s viewers love his channel because they’re equally passionate about the content he creates. To build a loyal viewership, create videos that viewers can rally around.

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Weng Cheong is a Psychology and International Relations double major in Syracuse University. She loves to listen to music, take photographs, and travel in her spare time.

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