Country/pop superstar Taylor Swift hasn’t released a new album since 2014’s 1989. However, her latest single “I Don’t Wanna Live Forever” still topped the charts without an album to promote it.
Here’s how she did it.
1. The song was tied to a popular franchise.
Taylor recorded “I Don’t Wanna Live Forever” for the Fifty Shades Darker movie soundtrack. The song premiered as part of the movie’s trailer, which played on television and online for weeks leading up to the film’s release.
2. She collaborated with a headline-making solo artist.
Taylor wasn’t the only vocalist featured on “I Don’t Wanna Live Forever.” Former boybander Zayn Malik also lent his voice to the promotional track. This collaboration made headlines because Taylor used to date Zayn’s former One Direction bandmate Harry Styles. Many fans were surprised that Taylor and Zayn were willing to work together.
However, fans who were familiar with Taylor’s group of friends were excited for the collaboration because Zayn was in a relationship with one of her closest friends, model Gigi Hadid.
3. She worked with a writer she’d had great success with before.
Taylor Swift worked with songwriter and producer Jack Antonoff for several songs on her platinum-selling 1989. When the two teamed up again for “I Don’t Wanna Live Forever,” they were sure to create another smash hit.
Taylor and Jack wrote the hit single “Style” together.
Taylor Swift was able to release a successful single without an album to promote it because she turned the project into a collaboration. By working with other industry professionals, you can make a hit without dropping an entire album.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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