What do chart-topping songs such as “Closer” by The Chainsmokers featuring Halsey and “Starboy” by The Weeknd featuring Daft Punk have in common? They’re powerful collaborations by a few of the biggest names in the music industry.
Collaborations have the same powerful effect on success for up-and-coming musicians. By combining your talents and your audiences, you’ll come out with a song that has a wider appeal than any other single does.
Here are a few ways that you can benefit from collaborating with other musicians.
1. Connect with international artists to reach a global audience.
Ben Davis had just moved from Los Angeles to London when he saw Ro Bradley’s testimonial on Promolta. Ben reached out to Ro, despite the fact that the other artist was a few thousand miles away in Toronto. However, when Ro visited London, the two met up to write music together.
The single the duo worked on will appeal to Ro’s fans in Canada as well as Ben’s fans in the US and the UK. By connecting with an international artist, you can give your collaboration a global appeal.
Check out the testimonial that inspired the collaboration.
2. Forage powerful friendships and business partnerships.
When Ben and Ro met for the first time, there was instant chemistry. Not only are they now music partners with a new collaboration coming out January 20th, but they’re also good friends.
Ben and Ro aren’t the only collaboration partners to become good friends. After Taylor Swift and Ed Sheeran wrote and recorded “Everything Has Changed,” they toured together. They continue to promote each other’s music as well.
When Ed released new music for the first time in a year, Taylor was quick to let her Instagram followers know how excited she was.
3. Cross into another genre.
Halsey got her start as an electropop artist. However, recording “Closer” with The Chainsmokers helped her crossover into mainstream pop. The song has been topping the charts for weeks, and it’s even nominated for a Grammy.
Collaborating with an artist from another genre will help you cross over into that genre. You’ll expose your music to fans of that genre and bring your own fans along with you.
Listen to “Closer” below.
Collaborations often top the charts because they bring together listeners from different genres and from different countries. Working with other artists is one of the best ways to increase the success of your music.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.promolta.com
Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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