Irish vlogger Melanie Murphy has more than 600,000 subscribers, making her one of the top creators in Ireland. Her success on YouTube has led to two book deals, short films, and even a feature in one of Ireland’s standardized tests.
Here’s how Melanie Murphy became one of Ireland’s most successful vloggers.
Her content is relatable to a wide demographic.
Melanie’s main target demographic is young women, ranging from their teens to their twenties. She creates videos that viewers not just in Ireland, but all over the world, can relate to.
Many of Melanie’s videos cover body image, mental health, and relationships. She often collaborated with her younger sister, helping both of their channels reach more viewers in their target demographic.
She varies the type of content she creates.
Melanie uploads a wide variety of content, from Q-and-A’s and advice videos to vlogs and hauls. This cornicopia of content keeps her viewers interested because there’s something new to look forward to every time she uploads. Having a wide variety of content also ensures her channel has something to offer everyone.
One of Melanie’s most popular series is her monthly vlog. Instead of of uploading a daily or weekly vlog, she complies all of her footage from the past month into a long video to catch her viewers up on her personal life.
She speaks up about important issues.
So many viewers love Melanie’s content because she uses her platform to speak up about important issues. She makes a ton of videos about LGBTQ+ rights, feminism, and body positivity. Her wise words and strong point of view inspire many fans to love and accept themselves as they are.
Above all else, Melanie uses her content to make a difference and to make her viewers think. For example, recently, she made a mini documentary about social media’s impact on loneliness.
Melanie Murphy became one of Ireland’s top creators by giving young women across the world a place to come for advice, information, or entertainment. Her content continues to inspire fans from Ireland and beyond.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.