How Lorde Released A Successful New Album

New Zealand singer-songwriter Lorde dropped Melodrama, her sophomore album, on June 16, 2017. The album debuted at number one.

Here’s how Lorde released a successful new album.

1. She started writing for her album years in advance.

Lorde started writing lyrics for Melodrama as early as 2013. She said in 2014 that her next album would be worlds away from her first. She planned well in advance for this new album to be more mature than Pure Heroine.

2. The release followed an important change in Lorde’s personal life.

Two years before releasing Melodrama, Lorde split with her longtime boyfriend. She describes the new album as a loose concept album exploring themes of loneliness and heartbreak.

3. She worked with a noteworthy producer.

Lorde wrote and recorded Melodrama with producer Jack Antonoff. She also worked with Flume, Joel Little, and Malay.

Melodrama debuted at number one because of all of the hard work and planning that went into it. By dedicating years to her album, Lorde ensured that its influence would last a lifetime.

Interested in getting your YouTube video discovered by masses of targeted fans? Click this link:

Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.

Leave a Comment