In the ever-expanding circle of popular social media sites, Tumblr is the kid who leans against the wall with her headphones on. Though it may not be as ubiquitous as Facebook and Twitter, the micro-blogging platform Tumblr is a constantly growing and tight-knit community. Users work to build large followings, with whom they share interesting posts from others by “reblogging.” Read on for five ways to maximize this social media’s unique promotion platform.
1. Establish a presence
Just as with any social media, establishing your identity as a user is key to building your follower base. Bloggers follow other bloggers because they feel a connection, whether it’s through mutual interests, mutual friends, or mutual goals. Because Tumblr is built for connecting, other users want to know who they’re connecting with. Taylor Swift, for example, is one of the biggest names in music. However, by establishing herself as a goofy, big sister type, Swift curated a Tumblr following that adds thousands of “notes” to every post she makes.
2. Include keywords in your blog post and tags for SEO
In the world of online promotion, Search Engine Optimization is the name of the game. Make sure the description you add under your embedded video is rich with keywords that potential new viewers will already be looking for, such as “EDM” or “singer/songwriter.” Add relevant tags at the bottom of your post, too. In these example tags, Taylor Swift added lyrics from one of the songs that was mentioned in the post she reblogged.
3. Link your social media sites
Tumblr is a multimedia experience. The blog posts can be shared to Facebook and Twitter. The picture-sharing site Instagram also allows its users to post directly to Tumblr. Conveniently, any hashtags added to the Instagram post will appear as tags on the Tumblr post. This way, any promotional images that you post elsewhere can be added to Tumblr, and vice versa. Taylor Swift takes advantage of this feature by reposting all of her Instagram pictures onto Tumblr.
4. Follow similar users
When you follow another blog, the blogger receives a notification with your username and icon picture to alert them of a new follower. These bloggers are likely to check out your blog in turn to see if you’re someone that they’d like to follow back. Having more followers leads to more reblogs on your posts, which in turn, leads to your videos being seen by more people. The fans that Taylor Swift follows are more likely to engage her content than those she doesn’t follow, because that all-important “mutual follow” makes them feel more connected.
5. Engage with your followers
Do not be the kind of blogger who merely posts something and promptly leaves. If people reblogged your video with nice comments, thank them. Were you mentioned in a list of favorite aspiring artists? Reblog the post with what songs you like from the other favorites. Open up your “ask box,” so that other bloggers can leave messages and questions about your latest video in your inbox. Swift gained her large Tumblr following by constantly interacting with her fans and followers .
Entering the world of Tumblr can feel like stumbling around in an attic with a blindfold on at first, but once you get the hang of it, you’ll be finding troves of treasures like an old pro. This community of music lovers and open-minded individuals will help your music get recognition in new ways.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.