Instagram is one of the best ways to connect with online audiences. Even though Instagram is a mainly visual platform, bands should be taking advantage of its potential. Here are five tips for getting started.
1. Make your Instagram handle relevant
Your Instagram handle should contain the name of your band so that it can easily be searched for. If your band name is “Of Monkeys and Men,” then @floridagatorgurls isn’t an appropriate account name. DJ Calvin Harris’ simple, straightforward handle @calvinharris is the perfect example.
2. Tell your story
This account is where you should chronicle the story of your band. From your first gig to your first awards show, be sure to chronicle every milestone along the way. Country/pop artist Taylor Swift posts grateful pictures of her awards.
3. Don’t use your personal account
If you already maintain a personal Instagram account, don’t just add your band to it. Having a separate account for your music will allow all of the band members to have a hand in it. Dutch band Take No Prisoners has an account specifically for the band.
4. Show behind-the-scenes
Instagram users follow accounts because they want to be clued in on the poster’s life. Keep your audience interested with behind-the-scenes pictures and snippets of new songs. Country artist Hunter Hayes often posts pictures of his music-making process.
5. Use relevant hashtags
Instagram hashtags aid users in finding relevant content. This is ideal for SEO. Heffron Drive singer Kendall Schmidt uses tags relating to his band to promote new music.
Instagram is the perfect platform for bands to share their music-making process. Pictures and short videos give audiences a window into the life of your band.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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