When someone tells you they love Coldplay, or they’re favorite song is Let it Go, you’re gonna have an opinion about them. Fact: opinions on musical genres apply to their listeners as...
How Emotion Can Help Your Video Go Viral
You may be asking: What causes a video to go viral? Answer: Our research has shown that the most successful viral videos evoke strong emotions such as awe, amusement, excitement, or anger...
Stolen Music Video Breaks 3 Million Views
Earlier this week, a stolen music video went viral on Facebook. By the time it was taken down, it had reached 3 million views and was shared nearly 5 thousand times. The Youtube original still has...
Promotion Tip Tuesday! How To Sell Music and Network
Everyone in the indie business wants to know how to sell music, at least to more people than their immediate friends and family. Like in most areas of business, a lot of it boils down to who you...
Avoiding Bot Websites!
This website () is determined to create an approach to avoid bot websites and help advertisers, musicians really ANYONE avoid them! Promolta is an example of a website that is the complete opposite...
The YouTube Frenzy: What Is Happening?
There was a minor frenzy a few days ago when the Financial Times website posted a story quoting YouTube exec Robert Kyncl, stating that certain music might start getting removed in a few days...
Infographic: Global Social Media Usage
Today, 40% of the world is connected to the internet and 73% of online adults are using social networks. As digital professionals you may well have asked yourself where are they and who are...
Releasing Monthly Music Videos For A Year: What She Learned
Artist Julie Geller committed to recording, shooting and producing a music video for her music once a month for an entire year. Then, she wrote this article about all the things she learned. So make...
Some Artists Who Are Amazing At Twitter – And What You Can Learn From Them
So it’s true that tweeting is easy, but using Twitter as an effective tool to engage with your fan base and build your career – is hard. Lucky for you, there are a few musical artists who...
10 Ways To Reach New Fans On Facebook and Twitter with 140 Characters
Promolta helps you gain viewers on your videos and gain authentic fans, but knowing the best way to reach new fans on Twitter and Facebook is a must-have skill for every musicians. Status updates are...