If you or any of your friends claim the title of “foodie,” then there is a good chance that you have seen at least one video from the largely successful channel Tasty. Whether or not the content you create is food-related, there is a lot every YouTuber can learn from Tasty’s success.
1. Keep your videos short.
Tasty’s videos are quite short. Typical videos range from about half a minute to two minutes. The shortness allows viewers to binge watch many episodes in a short period of time.
By shortening your own videos, you will make them easily consumable and to the point.
2. Keep your videos simple.
One of the best things Tasty has going for itself is that its instructional videos are easy to follow. There are visuals for each step, along with any other needed information in plain text on the screen.
By simplifying your own videos, you will keep an audience more engaged.
3. Use bright lighting and a vivid color palette.
Every one of Tasty’s videos is well lit, upbeat, and filled with color. People tend to respond positively to vivid colors and an upbeat attitude.
Be sure to keep your sets well lit, your wardrobe colorful, and your personality cheerful.
While not every video can follow Tasty’s format to the letter, every creator can take something away from what makes their videos so successful. Always remember to keep it short, simple, and well lit.
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Anthony Mauro is a San Francisco State graduate who splits his time between the Bay Area and San Diego. He spends his free time thinking long hair is cool, playing video games for an online audience, and writing short stories, comic books, and novels.
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