Rosanna Pansino is a baker, author, and entrepreneur. She has more than eight million subscribers, especially thanks to her popular Nerdy Nummies cooking series. In fact, Rosanna’s latest baking video got more than 300,000 views within eight hours of being uploaded.
Here’s how this video got so many views so quickly.
1. It’s part of a popular series.
Rosanna’s Nerdy Nummies series is a smash hit on YouTube. She shares easy-to-follow recipes inspired by geek cultures, from Harry Potter strudel to Game of Thrones cupcakes. By continuing to build on this series, Rosanna attracts a lot of new viewers to her channel.
2. She combined two trendy things into one great video.
Rosanna’s latest video combines two of the latest food trends on social media: macarons and unicorns. By incorporating trendy things into her videos, Rosanna created something that viewers who may be interested in her other videos will still love.
Rosanna shared this cupcake recipe just in time for the Game of Thrones season premiere.
3. This kind of video is popular with non-subscribers, too.
As mentioned before, Rosanna is great at creating videos that even non-subscribers will love. Baking videos are something that many viewers are searching for, and Rosanna’s easy-to-follow format ensures that they can find exactly what they’re looking for.
Plenty of parents will be making this Spiderman cake for their kids’ summer birthdays.
Rosanna Pansino’s latest video got hundreds of thousands of views within a few hours of being uploaded because it filled a niche that many viewers are searching for.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
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