How This Makeup Artist Earned His First Million Subscribers

James Charles is most well-known as the first male face of CoverGirl, but he’s also a successful YouTuber with more than 1.4 million subscribers.

Here’s how James Charles earned his first million subscribers.

1. His content helped fill an in-demand niche.

James Charles is now one of the biggest names in the online beauty community. However, before he was making makeup videos, there were very few male beauty vloggers. When James joined the ranks of Jeffree Star and MannyMUA, lots of other young men were inspired to start beauty channels.

2. He partnered with a major brand.

James Charles isn’t just a beauty guru; he’s also a major brand ambassador. James became the first male CoverGirl representative when he was only seventeen. This partnership brought a lot of attention to both the company and to James’s channel.

3. He collaborates with other celebrities.

James loves to bring guests onto his channel. He’s made videos doing makeup for Maddie Ziegler, Tana Mongeau, and Farrah Moan. These videos bring in viewers from other channels or television shows.

He also frequently appears on other vloggers’ channels.

James Charles became a major player in the online beauty community by working with a big brand and other YouTube stars. His success proves the power of collaboration.

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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.