Video titles help viewers to find your videos in search results. Catchy video titles help you hook viewers and encourage social media shares.
Below is a list of words you MUST include in your YouTube titles:
1. “How to” titles
“How to” searches on YouTube have grown by 70% year-over-year. According to Google, the “how to” video content viewed by North American users has surpassed 100 million hours.
Thus, if you are making an instructional video, include “How to” in the beginning of your YouTube title.
2. Adjectives like “Amazing”, “Epic” or “Best”
Pair descriptive words with keywords to boost YouTube views. Words such as “Amazing”, “Epic” or “Best”, evokes excitement and curiosity among viewers. It makes viewers want to check out your video. It is not uncommon for viral videos to begin with a sensational adjective.
3. Trending topics
Make videos around trending topics to get maximum online traction.
You can use Google Trends Search to find out trending topics.
4. Questions: Why? What? When? Where? Who? How?
Questions make viewers think. A well phrased question often encourages click throughs as it makes viewers want to know more.
Therefore, use questions to build curiosity among viewers and compel them to watch your video.
List videos are popular on YouTube for many reasons. First, list videos spark curiosity. Second, lists promise a story that is quantified upfront. Finally, lists are very attention-grabbing.
List titles tell viewers exactly what they can expect from the video. Thus, making it easy for viewers to decide whether they want to watch a video.
6. “Tips” or “DIY” titles
The words “tips” or “DIY” convey that viewers can receive information that will help them complete a task. Combine “tips” or “DIY” with keywords to tell viewers what your video is about.
Viewers would be more inclined to click on a video that helps them complete a task a hand.
The video title is the first thing that viewers notice before they click to watch your video. Use the above video title words to compel more viewers to watch your videos.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.