Great content is a pre-requisite for YouTube success. Develop a content strategy that strikes a chord with the viewers and make your channel grow.
Below are six content strategy lessons you can learn from popular YouTubers:
Bethany Mota
- Subscribers: 9,989,793
- Views: 842,416,231
- 1.9 million average views per video
- She has started her own clothing line at Aeropostale and interviewed US President Barack Obama.
1. Create content that resonates with your audience
Bethany’s audience largely consists of teens. Her videos address interests and topics that resonate with a large chunk of her audience. She frequently uploads haul videos, makeup tutorials and vlogs providing fashion tips. She even addresses serious topics such as bullying and self-confidence, which are central to teen experiences. Bethany’s content strategy has been very instrumental in catapulting her to success.
2. Upload videos consistently and program seasonally
Bethany began by uploading several videos per month. Her consistent uploading strategy helped her channel and audience to grow steadily. Bethany also leveraged the seasonal trends to boost her channel’s growth. Since her audience mainly consisted of high school girls, she noticed a spike in audience engagement during the summer. She took advantage of this trend and created videos on summer fashion and back-to-school beauty tips. In the summer of 2012, she managed to accumulate 36 million views with this simple strategy.
Michelle Phan
- Subscribers: 8,529,353
- Views: 1,252,400,352
- 3.1 million average views per video
- Michelle Phan partnered with Endemol Network to launch a premium lifestyle network called ICON. She also released a new book, “Make Up: Your Life Guide to Beauty, Style and Success.”
3. Treat Your channel like a brand
Michelle Phan started out by identifying her channel’s vision and brand identity. From the very beginning, she had a vision to inspire women and build confidence. She built her YouTube channel and her brand around that goal. She consistently uploaded makeup tutorials and gathered over 100K views in her tenth upload. She attributes a large part of her success to her vision for the channel.
4. Create videos around trending topics
Michelle noticed that holiday style videos did well with the viewers. Her Valentine’s Day themed video brought in 4.5 million views to her channel. She then began to leverage on trending topics. For instance, she uploaded “Lady Gaga Poker Face Tutorial” in 2009, when the song was at its peak. The video raked in 1.6 million views in the first two weeks. She released several tutorial during Halloween in 2009. Her video, “seductive Vampire”, received 1.3 million views in 24 hours.
Rosanna Pansino
- Subscribers: 6,011,028
- Views: 1,371,589,467
- 3.7 million average views per video
- Rosanna Pansino has released “The Nerdy Nummies Cookbook”, which featured on the New York Times bestseller list in 2015.
5. Experiment with different content formats
Rosanna Pansino follows a very unique content strategy. She combines two very different genres – food and gaming in her videos. Before she zeroed in on this format, Rosanna experimented with several other content formats. Her eighth upload, branded as NERDY NUMMIES, skyrocketed in terms of views. The video gained 60K views in the first 30 days. Rosanna found her niche and began consistently creating NERDY NUMMIES videos.
6. Create a popular content series
With NERDY NUMMIES, Rosanna created a consistent branding and content strategy for her channel. This played a vital role in boosting her channel’s growth. Rosanna also follows a strict uploading schedule. She uploads a new NERDY NUMMIES episode every Tuesday. The search traffic to her channel spikes every Tuesday, as subscribers flock to her channel to watch a new episode. According to Tubular engagement reports, NERDY NUMMIES is the top search term for her channel.
The above strategies are tried and tested. They have helped YouTubers to scale success and grow a massive audience. Emulate these strategies to create remarkable content and get more views on YouTube.
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Manasa Boggaram is a writer and has a strong passion for music, positive news and constructive journalism. When she is not researching story ideas or writing blog posts, she spends her time reading books, discovering new music and eating lots of street food.
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