Instagram has quickly become one of the top social media platforms, up there with Facebook, Twitter, and Snapchat. Here are some tips for how to best utilize Instagram to build up your follower base and get noticed.
Show Your Face
Most people aren’t all that interested in Instagram accounts that only feature landscapes, flowers, or food – people want to see your face and know who you are! This doesn’t mean every post should be a selfie, but most of your pictures should show you looking fly.
Use the Right Hashtags
Hashtags are great way to help people be discovered within the Instagram community. Try to find creative hashtags that aren’t overused and make them short and sweet – not paragraphs. Also, be selective. Including too many hashtags can make you look unprofessional and desperate for followers.
You’re an artist, so you should be artistic! Only post high quality shots and use filters to bump up that aesthetic. Your entire feed should be visually appealing, as the quality of the feed might influence how people view the quality of what you’re trying to promote.
Don’t Overdo the Advertising
Some say a good rule of thumb is to only let promotions or advertising take up roughly 10 percent of your posts. You want to strike a good balance between showing your followers glimpses of your daily life and pushing toward a certain goal. Even if you are promoting, you can make it seem less intrusive by making your post aesthetically pleasing.
Don’t make it seem like you sometimes disappear off the face of the earth. You should stick to some sort of schedule when you post, whether that’s every week, every day, or multiple times per day. Posting consistently keeps your followers engaged and aware of your presence on Instagram.
With most users below the age of 25, Instagram is one of the easiest ways to promote your music, videos, and personal brand. But like every other social media site, it has its own etiquette – there are certain things you should and should not do.
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Amy Jiang has a passion for writing and for discovering new talented music artists, especially in her favorite genre R&B/Soul. She loves to dance and bake, while listening to great music.